TikTok is the most popular and one of the most interesting social media applications, but most of it has not yet entered the dictionary of ordinary Americans.TikTok is a 15-second-or-less video creation app that has users sing, dance, act, or meme to the backdrop of the pre-recorded audio clips or songs. It puts a whole host of editing features at your fingertips, making the creation of content a breeze.
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The point is: users can record their own lip-sync videos or videos of comedy sketches (up to 15 seconds) and can choose from a database of songs, effects or sound clips.
Collaboration is the main motivation-you can do a "duo" with someone by replying to someone's video, thus creating a split-screen double connected picture, resulting in an endless chain of reactions. Users can also upload their own voices, so they can lip-sync with other people ’s original videos.
All this makes TikTok very interesting and explains why it has grown so hugely: in September 2018, it had more monthly installs in the App Store than Facebook, Instagram, YouTube, and Snapchat, which was downloaded in 2009 More than one billion times. In 2018 it has more than Facebook (Instagram and WhatsApp have monthly active users worldwide 2.27 billion), but well ahead of Twitter (3.36 million) and Snapchat (1.86 million). As of February 2019, 27 million of these active users are in the United States.
On the surface, TikTok doesn't look much different from other video-centric social media applications that have appeared before (such as Snapchat, Vine, or Dubsmash). It has similar pitfalls (privacy, online crawlers) and similar assets (such as Vine, TikTok created its own comedic language), but because of its algorithm makes violent viewing irresistible, and also has complex sound and visual effects TikTok offers more possibilities for creators.
For apps with such simple tasks -sing! dancing! For music! -Being good at TikTok requires a lot of practice. Many of its most popular videos are very laborious to produce, but this is also the star of the most skilled user: 16 years old German twins Lisa and Lena (32 million followers), 18-year-old Barbie Ariel (29 million followers), 16-year-old Loren Gray (29 million followers) and 16-year-old Jacob Satori Uz (19 million followers)), since establishing a huge fan base on TikTok's predecessor TikTok - Make Your Day, everyone has released their own (non-lip sync) singles.
This means that TikTok is not only the latest app that you need to pretend to hear to impress Generation Z-it is currently one of the most important companies in the world, and it is among the most likely future of social media.
In October 2018, Tik Tok became the most downloaded and installed application in the United States.
App Annie's statistics show that not only in Vietnam, but Tik Tok also a market-leading position in Asia and other countries, and has repeatedly topped the local App Store or Google Play overall list.
The allure of TikTok is a bit like the allure of every other social network. It offers instant gratification, the opportunity to go viral, and a chance to connect with those who share similar interests. And according to teens, TikTok not only does this, but it does it better than its social media predecessors.
Without following a single account, users experience a full feed targeted toward their interests. Hashtags encourage users to participate in various challenges, giving even the smallest account an opportunity to become a viral superstar.
Much like Instagram, there are even those considered to be “TikTok famous.”
TikTok largely has a much smaller variety of users, 66% of all of its users are under the age of 30-years-old, with 60% of the app's monthly users being between 16 and 24. Unlike Instagram for example which has much less concentrated age demographics. What this means for TikTok is that its content is a lot more targeted and focused, the people using TikTok are also the people creating its content.